Company

Our Mission

Leverage technology to improve recovery, reduce relapse, prevent substance misuse and reduce overdose deaths.

InterAct LifeLine addresses the opioid crisis and increasing rates of overdose deaths by leveraging technology to keep individuals connected to treatment, online communities, recovery and wellness education and support. LifeLine Connect is the first mobile app to use data from smart watches and fitness trackers to detect potential overdose, alert others and direct help.

Our History

InterAct was formed in 2019 as a subsidiary of Convey Holdings. Convey's portal technology powers virtual events and engagement platforms, delivers content to industry groups, and offer education and remote patient monitoring for addiction and mental health.

Turning Grief to Purpose. In 2017, Carolyn Bradfield, InterAct LifeLine CEO, lost her 29-year old daughter to a drug overdose after a 15-year struggle with addiction. Tragedy brought about purpose and the realization that Convey's technology could be utilized in the service of addiction prevention and recovery. In the first quarter of 2019, she decided to create InterAct Lifeline to deploy Convey's portal technology in addiction treatment, collegiate recovery, and addiction prevention programs. Learn more about her personal journey.

Roots in the Treatment Industry

The founders of Convey founded Phoenix Outdoor, a North Carolina licensed outdoor behavioral health program for at-risk adolescents that focused on participants struggling with substance misuse and coexisting behavioral or mental health issues.

The program set the standard in the industry for substance misuse treatment and launched a family support program delivered exclusively through online technology. The program was sold to CRC Health (now Acadia Healthcare) in 2007.

Developing the Program

The InterAct division utilized the Convey technology to create the InterAct LifeLine program. Thousands of educational materials have been compiled in a central hub that can be distributed to individual portals.

Each portal also includes forums, video integrations for support groups, functionality supporting Telehealth, personal calendars, accountability measures, and email marketing solutions. Much of the programming was crafted based on prior experience with developing and delivering the Phoenix Outdoor program.

Research through Pilots

InterAct initiated a pilot program with six universities that have portals connected to the Collegiate Recovery Hub for a continuous feed of content and education. Portals allow collegiate recovery programs to automate their processes, direct student activities, educate audiences, and inspire donations and sponsorships to fund programs.

In March 2020, InterAct paused the pilot programs because of the Pandemic.

A Personal Message from The Founder

For 15 years, my daughter Laura and I struggled to understand the disease that had her in its grips and devastated our family. She made one last fateful decision, overdosed and two days later died on December 21, 2017.

When we held vigil in the hospital watching Laura's life slip away, her close friend in recovery reminded me that she and I were now in a "position of privilege" and not of our own choosing. We had experienced the disease of addiction close up, gained insight from our struggles, and had the potential to make a difference with those that struggle to understand the disease and develop a plan to maintain health and recovery.

For over a year, I processed how to turn my grief into purpose and shortly after Laura's death writing a series of articles, Lessons from LauraOpens in new window and redirects to external site., to personalize our struggle and alert others that even the best families are not immune from the disease. In early 2019, how I could make an impact became clear. I had unique experiences as the parent of an addict, had founded and run an adolescent treatment program, and owned a technology company.

I discovered that the risk of dying from overdose was now the number one killer of anyone under the age of 50 because of the emergence of fentanyl, a synthetic opioid 50 times stronger than heroin and 100 times stronger than morphine. Flooding in from Mexico and disguised in counterfeit pills, heroin, cocaine and even marijuana, someone that may just be experimenting or like Laura, making one bad decision could be poisoned from only a few grains of the synthetic opioid and overdose. I also realized that technology had the potential to detect the leading indicators of overdose from devices that young people wear everyday, their smart watch or fitness tracker, send that data to us and allow our technology to alert others and send help. Laura was only a mile from the hospital and could have been saved if this detection and alerting system had been online.

I also learned that there were new tools in the fight against the opioid crisis from the hard work of our states' attorneys general who negotiated over $50 billion in funding from opioid litigation to fund prevention programs, awareness campaigns and connection to recovery and treatment services, a beacon of hope in a difficult fight.

But most parents were not focused on the drug that has taken over as the biggest threat to a young person's safety, nor did they want to believe that what happened to our family could happen to them. So it became clear that our mission was to raise their awareness that the hope that it will not happen to you is no longer a strategy to keep their sons and daughters safe.

We are committed to use our experience, knowledge, technology and resources to save lives, help families, and create strategies for young people to choose to be healthy and safe.

Carolyn Bradfield
CEO, Convey Services & InterAct LifeLine